Dumb ways to die

Dumb ways to die
So many dumb ways to die.
Dumb ways to die-ie-ie
So many dumb ways to die.

My husband looked at me quizzically while I was singing this lines. Actually, I’ve been LSS*ing on this chorus for three days already. The lyrics are part of a campaign jingle launched by the Melbourne Metro Train last week in their efforts to raise awareness about safety in trains. I watched the video that was shared by a friend in my twitter list several days ago and couldn’t get it out of my head. I laughed out loud at the adorably foolish lyrics of the jingle!

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See what I mean? The chorus is so catchy and the animations are super-dooper cute. Cute.But.Violent.  So I think parental guidance is needed, for children below 13, lol.

It is a brilliant ad campaign by the Melbourne (Australia) Metro Trains – what can I say, McCann Erickson hit the target with this jingle.  This video ad apparently is part of a larger multi-media compaign that includes radio, giant posters, and a website. This was video was launched only a few days ago and has became viral, already hitting the 4M mark on Youtube. Will it catch up to the Gangnam fever? It remains to be seen.

So now the lyrics are in my head playing over and over. How can I dismiss it? Here goes:

Set fire to your hair
Poke a stick at a grizzly bear
Eat medicine that’s out of date
Use your private parts as piranha bait.

Dumb ways to die,
So many dumb ways to die.
Dumb ways to die-ie-ie,
So many dumb ways to die.

Get your toast with a fork
Do your own electrical work
Teach yourself how to fly
Eat a two-week old unrefrigerated pie.

Dumb ways to die>
So many dumb ways to die.
Dumb ways to die-ie-ie,
So many dumb ways to die.

Invite a pyscho-killer inside
Scratch a drug-dealers’s brand new ride
Take your helmet off in outer space
Use a clothes-dryer as hiding place.

Dumb ways to die
So many dumb ways to die.
Dumb ways to die-ie-ie,
So many dumb ways to die.

Keep a rattle snake as pet
Sell both your kidneys on the Internet
Eat a tube of superglue
“I wonder what’s this red button do?”

Dumb ways to die
So many dumb ways to die.
Dumb ways to die-ie-ie,
So many dumb ways to die.

Dress up like a moose during hunting season
Disturb a  nest of wasps for no good reason
Stand on the edge of a train station platform
Drive around boom gates at a level crossing
Run across the tracks between the platforms
They may not rhyme, but they are quite possibly…

The dumbest ways to die…
The dumbest ways to die…
The dumbest ways to die-ie-ie…

So many dumb…
So many dumb ways to die…

***
This post got me thinking… could we have something like this, but instead of singing about the dumbways to die, it describes the dumb ways of driving in Phnom Penh? Just saying.

*LSS – Last Song Syndrome