For this week’s Sunday Stamps with the theme countries in the Southern Hemisphere, I present a New Zealand stamp.
New Zealand’s iconic kiwi fruit took centre stage in 2006 when it adorned a stamp as part of a larger campaign to promote healthy eating among Kiwi children. The 5+ A Day The Colour Way initiative aimed to instill the importance of consuming at least five servings of colourful fruits and vegetables daily young New Zealanders.
The stamp, featuring fresh kiwi slices, was a playful and engaging way to capture the attention of children. New Zealand Post’s commitment to this initiative helped spread awareness about the benefits of healthy eating among the nation’s young people. By making healthy eating fun and accessible, the campaign hoped to empower Kiwi children to make informed choices about their diet. With initiatives like this, New Zealand is investing in the health and well-being of its future generations.
Here is the complete set:
Kiwi is one of the first things that come to my mind when thinking of that country! The stamps have a modern and striking design.
Or sheep, definitely! You’re right, the design is clean and modern. The use of bold colors and simple typography is really effective.
This is an interesting design
I love the use of colours!
I remember when kiwis were “new” in the stores in California. Now, they grow them there. I like them. My youngest as a child always wanted me to buy him kiwi. I need to follow the stamp’s advice, it’s a good idea.
It’s amazing how accessible kiwi fruits have become, isn’t it? I remember when they were a rare treat too. It’s funny how times change! I never thought I’d see them in Phnom Penh – they cost a limb – but here we are!
A little bit of kiwi fruit sunshine, great visual images. Our kiwi fruits come from Italy but New Zealand apples always arrive after our apple season has ended.