For this week’s Sunday Stamps with the theme countries in the Southern Hemisphere, I present a New Zealand stamp.
New Zealand’s iconic kiwi fruit took centre stage in 2006 when it adorned a stamp as part of a larger campaign to promote healthy eating among Kiwi children. The 5+ A Day The Colour Way initiative aimed to instill the importance of consuming at least five servings of colourful fruits and vegetables daily young New Zealanders.
The stamp, featuring fresh kiwi slices, was a playful and engaging way to capture the attention of children. New Zealand Post’s commitment to this initiative helped spread awareness about the benefits of healthy eating among the nation’s young people. By making healthy eating fun and accessible, the campaign hoped to empower Kiwi children to make informed choices about their diet. With initiatives like this, New Zealand is investing in the health and well-being of its future generations.
Here is the complete set:
